What is Pawsible?
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Stressed-out Bay Area residents looking for a place to bond with animal companions and also bring in dogs.
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Explore dog care and help the dog community nearby the dog cafe.
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How might we create an interactive dog cafe business for Bay Area residents who experience stress, so that they can feel joy upon entering?
Bring communities together, and revamp the idea of a dog cafe in the Bay Area: inclusivity, collaboration, and joy - the three most important values.
The Who
Did you experience any stress in your work/student life?
Background Research
Do you like companionship with animals?
What did people like in cities?
neighborhoods
outskirts
quiet, aesthetic indoors
community spaces
well-lit cute streets
open parks
coastal parts
What did people like in dog cafes?
cute, playful, clean
nature-inspired, cottage-core
pet-related deco, round shapes
fun colors, cozy
chill vibes, illustrations
sanitary food
bright colors
What did people like about animals?
quality time
food and petting
snuggling
watching them
calmness
joy, love
enrichment
Dog Cafe Competitive Analysis
Amongst the dog cafes in San Francisco, California, I performed a competitive analysis comparing the different visual skills of their branding. The purpose is to understand where Pawsible would stand in the real world.
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creative illustration
catchy writing
bright colors
apps/ social media
branding
posters
tickets
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dog-centered logo
personally touched
illustrations - catchy pun phrases
fun vibe
welcoming type
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photography quality
seasonally sourced dog food
outside porch for dogs
rentable space for any occasion
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earthquake
rainy & windy weather, less outdoor
events
expensive city
The Mood Board
The How - Deliverables
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I wanted to create two appealing Pawsible-themed flyers. The first will feature a food and beverage menu featuring the people and dogs who frequent the cafe. Of course, a design style sheet was created before all the design work - it includes the Pawsible logo, color palette, and type system.
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I wanted to use AI as well as my prompting and design skills in combination to achieve a layout of what the cafe’s building would look like in San Francisco, so I came up with a few options:
Dog food corner
Outside porch + nature - for dogs to frolic in while owners are inside the cafe
People food corner
Glass protecting food - to ensure safety and no contamination
Round tables + chairs - as mentioned by surveyors
Location near the dog park - so dogs have the option to take off with owners in a good spot in the city of San Francisco
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“Dawg of the Week” Trophies
Pawsible Dog Bandana’s
1 Pawsible Employee Apron
2 Pawsible Dog Air Refresher Sprays
Rough Sketches while ideating
Style Guide
I drew inspiration from my mood board and the feedback from the earlier surveys to create a Pawsible style guide sheet. The main logo was illustrated and the header font was chosen to adhere to the playful yet bold theme. The colors were complementary but also light and playful, fitting the vibe of the sunshine that dogs bring a companions to their companions. The design elements below are seen in the deliverables, and they serve justice to San Francisco, as well as the dog main logo as well as the footprint theme of Pawsible that can be seen everywhere.
With my graduating graphic design peers from the class of 2024, I present to you the deliverables of my final capstone project: Pawsible in design school at the University of Illinois at Urbana-Champaign.
