What is Pawsible?

Stressed-out Bay Area residents looking for a place to bond with animal companions and also bring in dogs.
Explore dog care and help the dog community nearby the dog cafe.
How might we create an interactive dog cafe business for Bay Area residents who experience stress, so that they can feel joy upon entering?
Bring communities together, and revamp the idea of a dog cafe in the Bay Area: inclusivity, collaboration, and joy - the three most important values.

The Who

Did you experience any stress in your work/student life?

Background Research

Do you like companionship with animals?

What did people like in cities?

neighborhoods
outskirts
quiet, aesthetic indoors
community spaces
well-lit cute streets
open parks
coastal parts

What did people like in dog cafes?

cute, playful, clean
nature-inspired, cottage-core
pet-related deco, round shapes
fun colors, cozy
chill vibes, illustrations
sanitary food
bright colors

What did people like about animals?

quality time
food and petting
snuggling
watching them
calmness
joy, love
enrichment

Dog Cafe Competitive Analysis

Amongst the dog cafes in San Francisco, California, I performed a competitive analysis comparing the different visual skills of their branding. The purpose is to understand where Pawsible would stand in the real world.

- creative illustration
- catchy writing
- bright colors
- apps/ social media
- branding
- posters
- tickets
- dog-centered logo
- personally touched
- illustrations - catchy pun phrases
- fun vibe
- welcoming type
- photography quality
- seasonally sourced dog food
- outside porch for dogs
- rentable space for any occasion
- earthquake
- rainy & windy weather, less outdoor
- events
- expensive city

The Mood Board

The How - Deliverables

I wanted to create two appealing Pawsible-themed flyers. The first will feature a food and beverage menu featuring the people and dogs who frequent the cafe. Of course, a design style sheet was created before all the design work - it includes the Pawsible logo, color palette, and type system.
I wanted to use AI as well as my prompting and design skills in combination to achieve a layout of what the cafe’s building would look like in San Francisco, so I came up with a few options:
- Dog food corner
- Outside porch + nature - for dogs to frolic in while owners are inside the cafe
- People food corner
- Glass protecting food - to ensure safety and no contamination
- Round tables + chairs - as mentioned by surveyors
- Location near the dog park - so dogs have the option to take off with owners in a good spot in the city of San Francisco
- “Dawg of the Week” Trophies
- Pawsible Dog Bandana’s
- 1 Pawsible Employee Apron
- 2 Pawsible Dog Air Refresher Sprays

Rough Sketches while ideating

Style Guide

I drew inspiration from my mood board and the feedback from the earlier surveys to create a Pawsible style guide sheet. The main logo was illustrated and the header font was chosen to adhere to the playful yet bold theme. The colors were complementary but also light and playful, fitting the vibe of the sunshine that dogs bring a companions to their companions. The design elements below are seen in the deliverables, and they serve justice to San Francisco, as well as the dog main logo as well as the footprint theme of Pawsible that can be seen everywhere.

With my graduating graphic design peers from the class of 2024, I present to you the deliverables of my final capstone project: Pawsible in design school at the University of Illinois at Urbana-Champaign.